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Proenza Schouler Duo Jack McCollough and Lazaro Hernandez Open Up | Screen Tests | W Magazine

Jun 20, 2013 · 9.4K views

DescriptionIn this Screen Tests interview, fashion designers Jack McCollough and Lazaro Hernandez open up about the creative process and their 10-year journey as Proenza Schouler. From https://www.wmagazine.com/story/proenza-schouler-10th-anniversary-and-flagship-opening : "On an oppressively humid evening in July, Lazaro HMore
In this Screen Tests interview, fashion designers Jack McCollough and Lazaro Hernandez open up about the creative process and their 10-year journey as Proenza Schouler. From https://www.wmagazine.com/story/proenza-schouler-10th-anniversary-and-flagship-opening : "On an oppressively humid evening in July, Lazaro Hernandez and Jack McCollough, the designers behind Proenza Schouler, were discussing the future of a cactus. The question at hand was where the spiky cylindrical blob should go inside their first retail store, located on the fashion gold coast of Manhattan’s upper Madison Avenue." McCollough and Hernandez still manage to project an almost wide-eyed curiosity that’s all the more refreshing given that this year marks their 10th in an industry that often can be tinged with cynicism." "McCollough and Hernandez have been united, as a couple in life as well as in business, since they met as students at New York’s Parsons School of Design—and thus operate as single organism, finishing each other’s sentences and reaching decisions through a kind of osmosis that is as charming as it is mysterious. " The son of Cuban émigrés, Hernandez grew up in Miami, where he honed his understanding of the ever-shifting wants and needs of women in his mother’s beauty salon. Such an attitude could come across as posturing, since the two are now heading a multimillion-dollar company, yet it makes particular sense given their auspicious beginning as designers, which has become

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