Floris London - River Dawn Eau de Parfum

Floris introduces the latest launch to the annual ‘By Request’ service. Created by the in-house perfumery team at 89 Jermyn Street, ‘River Dawn’ Eau de Parfum has been hand-poured with only 200 hand-signed bottles released. The Floris perfumery team set out to explore the River Avon as it begins its course in the stunning Cotswolds and as various tributaries merge, it meanders through Wiltshire and on its way to the sea. Edward Bodenham, Perfumery Director at Floris, comments: “Historically we always launch our hand poured collection in late January, when winter is setting in but nature provides a few early signs of spring, particularly on our river banks. I love this time of year and whilst working on the ‘River Dawn’ scent with our team, it became clear that I wasn’t alone. Our rivers drive us on, providing tranquillity and uplifting our spirits, even in the harshest coldest winter, as the sun rises on a new day, they continue to shape our land, our geology, our industry and trade. They are a constant source of inspiration. I recently walked along the banks of the Avon near Bradford Upon Avon. It’s a part of the world that for me encapsulates a huge amount of the beauty of our country. Interestingly our perfumer, Penny Ellis, who worked with me in creating this fragrance is a keen river swimmer who has swam sections of the Avon during these colder months which gave her huge inspiration when composing the scent. We wanted to reflect the vibrant yet reflective tranqui