Zomer on the Dazed Archive, LVMH Prize and Being an Independent Brand in Fashion | Fashion Forensics

What is it like to be an independent brand in fashion in 2025? For Paris-based independent brand Zomer, it is stability - inside and out. After starting their brand in 2023, Designer Danial Aitouganov and Dazed Magazine Fashion Director Imruh Asha have achieved many accolades that have propelled them into entering some of the most sought-after spaces in the industry such as becoming LVMH Prize finalists in this year's edition, as well as a prime spot on the official Paris Fashion Week schedule. Coming on Fashion Forensics, the design duo dive deeper into their references and history - Danial’s time as a designer at Burberry, Chloe and Louis Vuitton, and Imruh’s illustrious storytelling across some of the world’s best editorials, and how their child-like curiosity continues to be stronger than ever. Welcome to Fashion Forensics - the visual podcast where we examine fashion as a non-transaction with some of the world's best artists, stylists, designers, photographers and editors, stripping it down to its core identity. Join me, Angel Nemov, a fashion editor and journalist in examining how past imagery has shaped our present identity, and what that means for our collective future. Watch the full video episodes exclusively on YouTube every Tuesday. Subscribe and listen to Fashion Forensics on Spotify, Apple Podcasts and wherever else you get your podcasts. Follow Fashion Forensics on: YouTube: @Fashion-Forensics Instagram: @FashionForensics TikTok: ​⁠@FashionForensics