Agi & Sam x The Woolmark Company - Rising Tensions

The Woolmark Company and Boiler Room bring Agi & Sam’s AW17 collection to life with a world-first music x fashion event. For AW17 British label Agi & Sam celebrates nations, cultures and communities coming together, presenting a Merino wool-rich collection, in partnership with The Woolmark Company, that bridges luxury with sportswear. The two brands have joined forces with the world’s biggest online music broadcaster Boiler Room to present an experiential show as part of London Fashion Week Men’s (LFWM) on Saturday January 7. The collection brings both menswear and womenswear together in a world-first for both Boiler Room and The Woolmark Company. Fusing music with fashion, a runway will be staged against the backdrop of a legendary Boiler Room event, with an original soundtrack composed by Holy Other and supported by a collection of DJ sets, in London’s Welsh Chapel - a grade II-listed former Presbyterian church. The event will be live-streamed on Boilerroom.tv with audiences in 150+ countries to globally unite millions of music and fashion fans across the world. Consumers have the chance to attend the LFWM event by RSVPing from December 19 through Boilerroom.tv. “This is a unique and original way to showcase the Agi & Sam collection in partnership with The Woolmark Company and a new direction for Boiler Room in terms of the dynamic of one of our events,” explains Boiler Room Head of Film, Joe Alexander. “The focus is on the clothes as much as the music, bringing the two