Street Talk: Make-Up – Episode Two – Skin Type: Really Dry Skin

Hydration, light coverage, and routine layering: How dry-skin consumers build flexible but functional make-up routines. In Episode Two of Street Talk: Make-Up, we meet Maryan, who navigates really dry skin with a skincare-first mindset and a consistent approach to complexion layering. Her insights reflect the needs of a growing consumer segment seeking hydrating base products, non-patchy finishes, and customisable textures that don’t disrupt moisture levels. Skin-First Routine: Moisture Sets the Tone Maryan’s approach to makeup is built on skincare: Always begins with a rich moisturizer, rotating between brands like Nivea or any lotion that deeply hydrates. Prioritizes her base products to avoid flaking or settling into dry patches. Relies on lightweight complexion enhancers like E.L.F. Halo Glow, which provides luminosity without drying out her skin. “I always focus mainly on my skincare and base… the Halo Glow isn’t really a foundation, but that’s why I like it.” Product Mix: Budget-Conscious, Performance-Driven Maryan’s product choices show loyalty to affordable but high-performing brands: Base: E.L.F. Halo Glow for natural radiance E.L.F. Camo Concealer or MUA concealer under the eyes Color: MUA Rose Petal Blush Revolution Banana Powder under the eyes for brightness Set & Finish: Uses setting spray to “melt” product into the skin Blends with a Beauty Blender before finishing with powder Eyes & Lips: Discovery & Buying Behavior: Social + In-Store Hy