Santoni Fall Winter 2016-17 Campaign Pt 5

Olivier Zahm signs again the new Santoni campaign for the next Fall-Winter 2016/2017. Eight shots and five movies portray an unconventional and sophisticated couple: Caroline Vreeland, talented model and singer, granddaughter of the legendary icon Diana Vreeland, and the novelist and screenwriter Bret Easton Ellis. Both American, the protagonists embody the Californian style and that artistic front that is more and more characterizing the contemporary Los Angeles. Olivier Zahm shot them as modern Marilyn Monroe and Arthur Miller in their intense relationship, in the stunning Sheats Goldstein residence in Beverly Crest. OLIVIER ZAHM: For the Santoni F/W 2016 campaign, I was inspired by the short-lived but intense love between Marilyn Monroe - the ultimate star of Hollywood glamour - and the American playwright, essayist, and prominent figure in twentieth-century American Theater. This iconic artistic couple incarnated the true glamour of Hollywood in its heyday. For Santoni, I decided to reactivate this beautiful romance with two emblematic talents of the Los Angeles art scene. First the model, singer, and iconic beauty, Caroline Vreeland. And Bret Easton Ellis - the famous American novelist, screenwriter, and short story writer. This duo incarnates the glamour and style of modern Los Angeles, a city which has recently become a new international capital of Art and Fashion, beyond its pre-existing reputation for cinema and television, as well as for modernist architecture.