How to Get Featured in Vogue & WSJ: The Secrets of Fashion PR | S1E9

Top models Vlada Roslyakova and Ines Crnokrak welcome Eef Vicca, Senior Vice President at Factory PR, to the Fashion Host Podcast. With a career spanning Belgium, Spain, and New York City, Eef shares exactly how the high-stakes world of public relations actually works. She explains the critical differences between PR and Marketing, how to secure a Wall Street Journal exclusive, and why authentic journalists will always hold more power than paid social media influencers. Eef also opens up about surviving burnout during her early years in NYC, her best productivity hacks (including ignoring Slack), and how to land an internship at a top PR agency. 00:00 - Intro: Meet Eef Vicca, Senior VP at Factory PR 01:21 - From studying translation in Belgium to discovering Fashion PR 05:01 - Moving to Spain to work in-house for Camper shoes 07:47 - The leap to NYC: Rebuilding a press network from scratch 12:44 - The real difference between Marketing and Fashion PR 16:38 - How to launch a new brand and secure a press embargo 21:00 - Organization hacks: To-do lists, power blocks, and ignoring Slack 23:26 - Did social media and influencers kill traditional PR? 30:15 - How PR agencies select the right influencers for a brand 35:02 - The hardest part of PR: You can’t pay a journalist under the table 41:43 - The ultimate career high: Landing a Wall Street Journal exclusive 44:49 - Working through burnout and late nights in NYC 58:35 - 3 expert tips for starting a successful career in Fashion PR