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What I Found In China, Might Change Everything..
DescriptionChina makes almost everything you own. So I flew to Guangzhou , to find out what China actually sells now, and whether it's better than what we're buying at home. I went shopping on Beijing Road for Chinese sportswear brands like Li-Ning, Anta and 361 Degrees, compared them directly against the Nike and Adidas stores More
China makes almost everything you own. So I flew to Guangzhou , to find out what China actually sells now, and whether it's better than what we're buying at home.
I went shopping on Beijing Road for Chinese sportswear brands like Li-Ning, Anta and 361 Degrees, compared them directly against the Nike and Adidas stores on the same street, and then headed to Dongshankou, the district where the Chinese fashion brands blowing up on TikTok and Taobao actually have physical stores.
Nike's China revenue has hit an eight-year low, down around 30% from its 2021 peak, while the Chinese sportswear market grew 51% in the same period. Anta is now the world's third-largest sportswear company and owns stakes in Puma, Arc'teryx, Salomon and Wilson. Li-Ning signed Steph Curry. And back home, apps like Taobao and DHgate have been topping the US App Store as Western shoppers buy Chinese brands direct.
ASIA TOUR https://www.youtube.com/playlist?list=PLHCChx_r9EgQ
Sneaker Links
Shop My Favourite Nike Picks
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Vomero 18 https://www.dpbolvw.net/click-101504036-17049705?url=https%
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