GXVE Gone! & Pat McGrath Saved, But At What Cost? | Makeup News

This week in cosmetic industry news, Pat McGrath Labs gets a major financial lifeline, but it may come with a big tradeoff. Gwen Stefani’s GXVE Beauty quietly disappears, Make Up For Ever could be sold, and new tariffs could impact beauty prices. Plus, big drama between a plastic surgeon and a Real Housewife goes viral and AI influencers are making real money while spreading misinformation. What does all of this mean for your favorite brands? Let’s talk about it. Videos https://www.tiktok.com/@dr.mamina/video/7499251091620810030 (may 2, 2025) https://www.tiktok.com/@james_s_welsh/video/7585285883079707926 (December 18, 2025) https://www.tiktok.com/@cowboymom91/video/7608655484157021454?lang=en Hyram - https://www.tiktok.com/@hyram/video/7202319722669444394?lang=en&q=skincare%20comedy&t=1771692386309 Articles Pat McGrath https://tinyurl.com/mpjy6yde https://tinyurl.com/4yjdbm8f https://tinyurl.com/4vwrmyxr https://tinyurl.com/3tykxbch GXVE https://tinyurl.com/ykmxehx3 https://tinyurl.com/55utwabj https://tinyurl.com/yfdz639j MUFE https://tinyurl.com/4k9544kw https://tinyurl.com/e25uj552 AI Influencers https://tinyurl.com/yc6x5a4w Tariffs https://tinyurl.com/3b6sjj5w https://tinyurl.com/y5mdbxyj Time Stamps 0:00 Intro 1:35 Pat McGrath Saved? 3:58 Real Housewife FIGHT with Plastic Surgeon 14:19 GXVE By Gwen Stefani GONE! 17:30 Trouble for Make Up For Ever 23:32 Dangers of AI Influencers Gets WORSE 43:01 Supreme Court Rules on Trump Tariffs 37:46 A "Man's Man" Skincare