LMFF 2013 - Official Campaign TVC

Watch the Festival's official 30 second television commercial for LMFF 2013. On sale now at ticketek.com.au. ABOUT THE CAMPAIGN Titled 'HERE, TODAY, NOW' the fashion-forward campaign has a deliberate, retail-focused call to action encouraging shoppers and fashion lovers to engage with the Festival by buying a ticket to the event and purchasing inspired fashion and beauty in store and online to support the Australian fashion industry. The campaign is framed by a lively visual canvas of inspirational swatches sourced from the Festival community. "With bold, graphic triggers we are striving to achieve cut through in Melbourne's thrilling month of March and assist our industry and stakeholders in achieving economic success. We want to ensure shoppers know what you see on the runway is available to purchase in store or online HERE, TODAY, NOW", Graeme Lewsey, L'Oréal Melbourne Fashion Festical CEO. CREDITS Art Direction: Paper Stone Scissors Photographer: Derek Henderson Stylist: Jolyon Mason Make-up Direction: Rae Morris for L'Oréal Paris Hair Direction: Festival Hair Directors Caterina Dibiase of Heading Out Hair and Beauty, and Brad Ngata of Brad Ngata Hair Direction. Talent: Gabby, Chic Management.Harrison, Chadwick Models. Production House: Crayon Directors: Liam Gilmour and Peter Ryle Producer: Sophie Woods Colour by Crayon, Colourist: Daniel Stonehouse