The Best Beauty Products of 2026, According to a Beauty Expert | Who What Wear

For the third year in a row, the Who What Wear beauty editors have tested nearly 1000 products and tools and whittled them down to a list of their top 100 items to shop. The team tested for efficacy, innovation, and lovability across seven categories: makeup, tools, fragrance, hair, skincare, nails, and body. Beauty Director Erin Jahns is back on the pod to share her team’s findings, including four new special-recognition categories: Timeless Classic, Social Media Sensation, Worth the Investment, and High Impact, Low Price. _ From the creators of Who What Wear—your trusted source for celebrity style, fashion trends, and shopping inspiration—comes The Who What Wear Podcast. Each week, we bring you candid conversations with the designers, stylists, beauty experts, editors, and tastemakers shaping the fashion and beauty industry. New episodes every Wednesday 2am PST on Spotify & Apple Podcasts 6am PST on YouTube Subscribe to the channel and tell us in the comments who we should interview next.