Latitude Festival official merchandise | by BA Photography graduate Paula Averkamp

#LatitudeFestival #Latitude #UKFestivals 2021 BA Photography graduate Paula Averkamp was commissioned to produce Latitude Festival merchandise photography and this film. Working in collaboration with fellow graduate, Oliver Birch, Paula's work was screened across every stage at the festival and used in advertising and promotion. Paula said of the shoot, "We shot over the span of 4 hours at Winterton-On-Sea. Overall there were 7 outfits to be photographed so I planned almost every frame prior to the shoot so that I did not run out of time or risk missing any of the required shots." "I wanted to create lots of movement and a fun, candid feel that really represents Latitude and their merchandise. Because of this, I made the models run around, climb on rocks and on each other’s shoulders. We really had so much fun during this shoot and I think that translates into the pictures as well." The film also features BA Film and Moving Image Production graduate Daniel Franklin.