AlternativeSet for Pitti Uomo 86 by Benedetta Bruzziches

"Bruzziches Brothers" Massimo, inspired by an old-fashioned postman's bag, the one we would wait for anxiously in case it was bringing us love letters. A work of quotation that does not betray the poetry and style of Benedetta Bruzziches, but enhances the drive and the mission undertaken by the Artigianauti, this word that tells the story of a "mission possible" of a group of talented designers who recuperate ancient arts and crafts. We need to start in the distant past when telling the tale of the Artigianauti. It is an old story, which starts before time itself, back in the era of legends: the Argonauts, a handful of heroes, captained by Jason, who set sail on board of the Argo headed for the wild land of Colchis to win back the golden fleece. The golden fleece of today is manual skill. "Nothing is impossible, if you only want it", this is the message of the Artigianauti. Their Argo is a work table, their helm a shear and their sails the fabric they cut our bags from. The objective is to reacquire the wisdom of hands and deliver it to the hands of future generations, like real postmen, manual skill and the value of artisanship. Event in collaboration with BiciFi Florence Bike Festival. Performer: Alessandro Arbi.