No subtitles for this video yet.

Logo to Loupe: The Christopher Ward rebrand, 10 years on | Christopher Ward

Christopher WardWatches & accessoriesWatch on YouTube

Oct 22, 2026 · 3.8K views

In this video

Format
Documentary
Category
Watches
Houses
Christopher Ward
People
Mike FranceExecutive

Tags by FashionTube, read from the title and description. They are not YouTube categories.

Ten years ago, the Twin Flags logo and Loupe Magazine marked a new chapter for Christopher Ward. CEO Mike France and COO Sarah Baumann look back at the logos that came before, the thinking behind twin-flags, and how the logo and Loupe magazine helped move the brand forward to where it is today.More
Ten years ago, the Twin Flags logo and Loupe Magazine marked a new chapter for Christopher Ward. CEO Mike France and COO Sarah Baumann look back at the logos that came before, the thinking behind twin-flags, and how the logo and Loupe magazine helped move the brand forward to where it is today.

Keyboard shortcuts

jk
Move selection down / up
Enter
Open selection
/
Search
l
Watch later (selection or current video)
Space
Play / pause (watch page)
?
Show this help
Esc
Close / leave the search box