PRIMARK | Denim

New season denim takes inspiration from all things vintage for SS19, with silhouettes and denim washes taking on a seriously cool 80s vibe. Think slightly oversized, in an ice blue, white or black wash, and you’re halfway there. The look is laid back, and nonchalant, yet sophisticated as individual style shines through via customisation; all rips, raw edges and turned up hems are encouraged. Still unsure about double denim? Well, this is the season to embrace it, as the Canadian tux is back and here to stay. Need styling tips? Wear your denim jacket fully buttoned up, team jeans with a classic tee or Breton, and always, always add sunglasses! www.primark.com