ASVOFF 6 "WE & CLAES IVERSEN" BY LERNERT & SANDER

"BEST ADVERTISING" WINNER of ASVOFF 6 - A Shaded View on Fashion Film The First International Fashion Film Festival Sixth Editon, presented by Diane Pernet DIRECTORS: LERNERT & SANDER / PRODUCTION COMPANY: WRONG.TV / COUNTRY OF ORIGIN: BELGIUM AND THE NETHERLANDS / DURATION: 1' 26" / BRAND: CLAES IVERSON FOR WE / MUSIC: DIEDERIK IDENBURG / CAST: CLAES IVERSEN / DIRECTOR OF PHOTOGRAPHY: RAM VAN MEEL / ARTISTIC DIRECTOR: LERNERT & SANDER / STYLIST: LERNERT & SANDER / HAIR: STEFAN RALBOVSKY / MAKE UP: STEFAN RALBOVSKY FILM SYNOPSIS: When Vogue and Dutch fashion label WE asked Lernert & Sander to conceive and shoot a teaser for WE's exclusive collaboration with designer Claes Iversen, the duo created a deceptively simple yet highly conceptual film, starring the eyes, hands and lips of Iversen himself.Focusing on the very first moment of creating a collection - the threading of a needle - they take the term "teaser" literally, leaving the viewer eager to see what Iversen's thread will weave. DIRECTOR'S BIO: Lernert Engelberts and Sander Plug are two highly talented Dutch artists based in Amsterdam. They create high-concept films and installations with simple but stunning working for clients or on their own video art. Lernert & Sander push simplicity to its most aesthetically powerful limits.