Didriksons Originals | SS2018

Some art forms are always married to each other. In the 1960s, our brand tied a knot with one of Sweden’s leading fashion designers. Then, she was closely associated, and collaborated with the international fashion scene in London and New York City. Our collaboration resulted in amazing creations for the Didriksons label. Treasures that we saved in our archives and kept close to our hearts for decades. We’ve always been devoted to our brand and trusted in what it stands for. And what could be a better show of faith than to celebrate our history? So we created a collection for colourful personalities. The creative 60’s scene and art culture, as well as our own history inspired the collection. Here, we present the art of rainwear in our campaign called THE FACTORY. Yesterday transformed into today and tomorrow.