Neither time is able to take down : CASIO G-SHOCK

#gshock35cp We are Brazilians and we never give up! We are constantly challenged, judged, but we never lose hope. As in a football match we stick together as a team to turn around the game. And to fight until the end, we must be tough, bold and unbreakable. Throughout history, Brazilian football is like G-Shock, it renews itself every time, without losing the essence, the beauty and the absolute resistance to keep in the game and always ahead. -- G-SHOCK 35th Anniversary Movie from BRAZIL ■35th Anniversary Special Website (International - English) http://world.g-shock.com/35th/en/ ■35周年スペシャルサイト (日本語) http://world.g-shock.com/35th/ja/ ■Official Links (International - English) http://world.g-shock.com/asia-mea/en/ ■公式ブランドサイト (日本語) http://g-shock.jp/ --- ABSOLUTE TOUGHNESS A 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance. These were the three requirements of the “Triple 10” concept that led to development G-SHOCK's shock-resistant structure. The rugged shape and robust styling originated with an engineer's brief calling for an "unbreakable watch". Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique basic structure. Today, G-SHOCK continues to take up challenges beyond the limits of time and common sense. --- 強さは、さらなる高みへ。 時計にタフネスという新たな概念を築き上げたG-SHOCK。すべては、落としても壊れない時計をつくるという開発者の熱き信念、当時の常識を覆す、無謀ともいえる挑戦から始まった。 1981年、プロジェクトチーム・タフ結成。200を超える試作が繰り返され、約2年にも及ぶ歳月が費やされた。完成したのが、耐衝撃構造。タフの中核を担うテク