NORDIC STYLE ! – the Scandinavian look explained (6 fashion basics)

this video is sponsored by squarespace. for 10% off your first purchase, go to http://squarespace.com/jennymustard and use offer code jennymustard at checkout. check out my new house tour channel : https://bit.ly/3wOqvvy so scandinavian style, where do you start, what are the pitfalls, and most importantly how do you create this look at home ? don’t worry, your swedish girl jenny’s got your back. 6 tips on how to scandi up your wardrobe. today i’m looking at nordic fashion, but just a few months ago I did a video on Nordic style homes and interiors, if you’re curious about that too: https://www.youtube.com/watch?v=UnbmxUDtexE i talk about: - the oversized silhouette - scandis are generally a very trend sensitive people - Stockholmers and Copenhageners - timeless aspects that survive year after year - the streets of Oslo and Gothenburg - huge shoulders, long menswear coats, boyfriend shirts, slouchy supersized jeans / trousers - disregarding fashion rules - daring and cheeky - most Scandis are natural born minimalists - simple silhouettes - the neutral colours, from wedding white to funeral black. - sand, navy, khaki, all the browns and beiges and denim blues - never go out of style - no patterns and bright colours - tone on tone - Scandis’ two favourite concepts: modern and daring + simple and clean. - quality - the home of both IKEA and H&M - the quintessential Scandi style = a love for quality - timeless items = afford to spend a bit more on quality - naked eyes,