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Highsnobiety x Umbro - No Goals
DescriptionSome of football’s most memorable moments happened nowhere near the goal. Created in partnership with @umbro and inspired by the enduring spirit of the brand’s most iconic era, our latest campaign looks beyond the scoreline to the friendships, rituals, and memories that made generations fall in love with the game. DirMore
Some of football’s most memorable moments happened nowhere near the goal.
Created in partnership with @umbro and inspired by the enduring spirit of the brand’s most iconic era, our latest campaign looks beyond the scoreline to the friendships, rituals, and memories that made generations fall in love with the game.
Directed by @lukaskorschan and drawing inspiration from John Hardwick’s‘Goal Posts’ of the naughties, the film captures the freedom of growing up with football, when joy, connection, and self expression were reason enough.
At the center of the collection is Umbro’s debut turf boot silhouette, manufactured and photographed in Sheffield, England, marking the brand’s return to producing performance footwear on home soil. Together with a bespoke football kit, the project celebrates a legacy that continues to shape football culture both on and off the pitch.
Now available for early access via HS app.
General release Thursday June 18th 3pm CET, 9am EST
Director & Photographer: @lukaskorschan @monsieurlagent
VP Creative: @herberthofmann
Creative Producer: @seodhnamurphy
Editorial Designer: @yourichapelle
DOP: @georgehaydockdop
Local Producer: @blakecrozier
Casting Agent: Mentor Agency
Location Scout: Dom Brophy
Edit & Grade: @julian.wildner
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