21st Century Girl: Cosmetics 27

The MECCA Archive is now open. ✨ A growing collection of beauty’s defining cultural moments. For generations, beauty has been the way women have told our stories, expressed who we are and claimed our place in the world. Yet while women make up half the population, our stories make up less than 1% of recorded history. So, in 2025, we made a promise. To celebrate beauty as culture – to acknowledge it as memory, as meaning, as an inherent part of the story of womenkind. We’re capturing the moments that shaped us, in our own words. Your reflections, rituals and memories belong on the MECCA Archive, too. Help us write beauty’s next chapter. Share your story: https://www.mecca.com/en-au/archive/ Subscribe for more videos from MECCA: http://www.youtube.com/c/MECCABeauty Get social with us! @MECCAbeauty: https://www.instagram.com/meccabeauty/ https://www.tiktok.com/@meccabeauty Shop over 100 beauty brands at: MECCA.com.au