SUNNEI Spring Summer 2026 Milan

Sunnei designers Loris Messina and Simone Rizzo presented their Spring 2026 collection with a performance staged in collaboration with Christie’s, transforming the runway into a parody auction. Guests received scratch-off cards preloaded with fictional “fashion dollars,” which they used to participate in bids for symbolic lots. The first lot featured a large Sunnei logo, while the second introduced the designers themselves, presented in a wooden box. Team members carried the looks around the room, styled as telephone operators, further blending performance and collection. The event culminated with a surprise announcement: Messina and Rizzo revealed online that they were stepping down from Sunnei. The auction format and farewell gesture were intended as a metaphorical reflection on the dynamics between fashion, finance, and creativity. In their notes, the designers explained: “Fashion is finance; creativity is for sale. More than ever, today’s industry is governed by hidden yet powerful dynamics. This performance is not a direct critique, but a hyperbolic, theatrical metaphor of that mechanism.” Be one of the first to see new videos. Subscribe now - http://bit.ly/1OdEd04 IG Fashion Channel - https://www.instagram.com/fashionchanneltv Immerse yourself in the world of fashion with Fashion Channel. Watch high-resolution videos of fashion shows, get beauty advice, and stay updated with the latest trends on our YouTube Fashion Channel.