ITS Contest 2022 ITS Footwear Award powered by Fondazione Ferragamo Winner Dmytro Hontarenko

Introducing the fashion film by Dmytro Hontarenko, winner of the ITS Footwear Award powered by Fondazione Ferragamo Dmytro searches new silhouettes by rethinking existing ones. He disassembles old shoes and creates something new by reworking the pieces. The idea is to build up a brand that turns old unsuitable shoes into custom design items, promoting sustainable development in fashion and tackling consumption culture in Ukraine. Dmytro compares the process of making such shoes to painting on canvas: when the elements are added on the go, the design can evolve along the way. The International Jury assigned the award with the following motivation: The 2022 ITS Fondazione Ferragamo Award goes to Dmytro Hontarenko who combined research, craftsmanship and attention to sustainability in his project, embracing the challenges of our present time not as obstacles but as incentives, with the spirit of the true creative, like Salvatore Ferragamo. The Award was assigned on stage by Stefania Ricci, Director of Museo Salvatore Ferragamo and Fondazione Ferragamo. ITS Contest is an international award for emerging designers set up in Trieste in 2002, open for all young fashion and accessories designers who believe in their ideas despite everything. It navigates the global creative currents to discover and promote talent, offering career opportunities and preserving creativity for future generations. It logs changes and innovations tracing the evolution of contemporary fashion, buildin