Myntra Masterstroke | CAI

What started as a search for stylish, affordable footwear when co-founders Dhanraj Minawala and Aradhana Minawala were engaged soon turned into a market-defining opportunity: bridging the gap between global fashion trends and everyday wearability through data-backed design and non-negotiable comfort. In our latest episode of Masterstroke: Tales of Partnership, we dive into how CAI transformed from a viral pop-up favorite into a household footwear brand. Leveraging Myntra’s ecosystem helped the brand expand its reach far beyond India's metros while building an emotional, story-driven connection with consumers to stand out in a competitive marketplace. Watch the full story here! #Masterstroke #TalesOfPartnership#TheCaiStore #beextraordinaryeveryday #MyntraExtraordinaryEveryday #MyntraBeautyFam​ #Fashion​ #Myntra #MyntraBeauty Subscribe to Myntra’s YouTube Channel - https://www.youtube.com/@myntra To shop, visit the Myntra App now - https://myntra.onelink.me/eWcy/2el7rg... Follow us on other social media channels: Facebook: https://www.facebook.com/myntra/​​​ Instagram: https://www.instagram.com/myntra/​​​ Myntra Beauty Instagram: https://www.instagram.com/myntrabeauty/ Twitter: https://twitter.com/myntra