Talking Watches With Jonathan Ward

Jonathan Ward's Icon 4x4's are built from the ground up, keeping the vintage styling that we all love so much in the early Ford Broncos and Toyota FJ's, but now they are carbon coated, and feature absolutely cutting-edge technology. Icon makes just a handful of trucks per year – now with a waiting list over around three years for a new order – and they have become something of a calling card for those in the know. In off-roading circles, Jonathan Ward is a hero, but what many may not know is that many of the designs and materials you see in these incredible six-figure trucks actually come from Jonathan's watch obsession. This is your official HODINKEE Talking Watches with Icon 4x4's Jonathan Ward. For more, go to: www.hodinkee.com/blog/talking-watches-with-jonathan-ward