100 years / 100 Hours

This year 66°North marks 100 years alongside the Icelandic nation. To celebrate, we have created a capsule collection celebrating 10 styles – 10 decades. Each style represents an iconic product introduced in that decade. Whether that’s the classic fisherman’s anorak from 1926 or our most versatile shell jacket from 2016 – Snæfell. 100 hours in store celebration experience will take place at 66°North flagship stores in Reykjavik, Copenhagen and London from September 25th to 28th where everyone can experience the anniversary through art, sound, scent, taste and touch - connecting the people, places and stories of Iceland with the physical world of 66°North. Discover the 100 year capsule via link: https://66north.com/blogs/66-blog/100-years-capsule and in select stores.