Imagined in Boston. Created in Schaffhausen.

On the banks of the Rhine, the then 27-year-old watchmaker and engineer Florentine Ariosto Jones realized his bold vision of an industrialized, centralized watch production – powered directly by the current from the Rhine river. 156 years later we opened a boutique in the home town of our founder. Black oak floors, large windows and spacious glass displays create a sense of openness and invite visitors to immerse themselves in the fascinating universe of IWC. The interior is inspired by the concrete formwork structures of industrial buildings. 📍Visit us at 2 Newbury Street, 02116 Boston, Massachusetts, USA. Discover our collection here: App: https://apps.apple.com/us/app/iwc-schaffhausen-app/id1558418880 Journal: https://www.iwc.com/en/articles/journal Facebook: https://www.facebook.com/IWCWatches Instagram: https://www.instagram.com/iwcwatches LinkedIn: https://www.linkedin.com/company/iwc-schaffhausen TikTok: https://www.tiktok.com/@iwcwatches Pinterest: https://www.pinterest.de/iwcwatches/ #IWCwatches | #ProudlyMadeInSchaffhausen | #Boston