Celebrating 50 Years of Citizen Eco-Drive Innovation with Neall Brick | SUPERLATIVE Podcast

This episode is a paid partnership with Citizen. CITIZEN, ECO-DRIVE and PROMASTER are registered trademarks. Super Titanium is a trademark. For Eco-Drive technology, powering varies by light intensity. In this special sponsored episode of SUPERLATIVE, aBlogtoWatch founder Ariel Adams welcomes Neall Brick, Director of Merchandising at Citizen North America, to celebrate 50 years of Citizen's groundbreaking Eco-Drive technology. From the introduction of the Crystron Solar Cell in 1976 to the sophisticated light-powered watches of today, Ariel and Neall explore how Citizen transformed quartz watchmaking and helped redefine what consumers expect from a reliable timepiece. They discuss the early challenges of solar-powered watches, the evolution of Eco-Drive into a technology capable of harnessing both artificial and natural light, and the remarkable advancements in power reserves, dial manufacturing, and accuracy that have shaped its development over five decades. The conversation also explores Citizen's latest innovations, including the new Eco-Drive PHOTON, the E365 movement, and the engineering breakthroughs that allow for longer power reserves and more refined watch designs. Ariel and Neall examine Citizen's philosophy of making advanced watchmaking accessible at every price point, the importance of durability and long-term serviceability, and the growing appeal of Eco-Drive among younger generations of watch enthusiasts. They also discuss Japanese and Swiss watchmaking and