EDELINE LEE Spring Summer 2024 Film

LONDON FASHION WEEK 18 SEPTEMBER 2023 11:30AM - 1:30PM 30 OLD BURLINGTON STREET EDELINE LEE presents her latest Spring Summer 2024 collection as an installation of movement that strives to capture the inner life of the Future Lady. On the outside, the designer’s much-loved muse is beautiful, cool and collected, but underneath there is a busy world of thoughts and ideas, decisions and complexities, which form the foundation of her journey. Although this side of Lee’s heroine is often hidden, this season’s collection brings it to the fore, in a performance that showcases the Future Lady’s buzzing energy. Encased in a glass display, under glowing lights, the models’ movement is razor sharp. They stride in different directions, concerned only in reaching their apparent destination, their eyes fixed ahead of them, focused single-mindedly on their goal. It is an infectious sensation, their beauty and power, a bustling network of women on a mission to pursue their potential.The designer states: “I wanted to build a habitat of Future Ladies, to showcase their dynamism, vitality and strength, to be observed and admired behind glass. I wanted to enshrine the energy and drive of women, to create an homage to our determination and courage. The Future Lady is sophisticated and aesthetically considered on the outside, but inside she is intentional, electric and strong, constantly pushing herself forward, picking herself up.” Within the collection EDELINE LEE experiments with gracefu