Introducing the new Official Lifestyle Outfitter of the Australian Open | BOSS

We’ve been crafting something special. Now we’re serving the news. BOSS is the new Official Lifestyle Outfitter of the Australian Open, starting 2027. To mark the partnership in style, we bridge the worlds of fashion and sport and reimagine tennis balls in tactile fabrics. A reference to our roots in tailoring, and a celebration of many big moments to come. See you in Melbourne #BeYourOwnBOSS Discover the collection at https://on.boss.com/BOSS/Tennis/SU26 Follow BOSS on Instagram: http://www.instagram.com/boss TikTok: https://www.tiktok.com/@boss Facebook: http://www.facebook.com/hugoboss Pinterest: http://www.pinterest.com/hugoboss