TRANSFORMERS: ED MEXICO - Saul Lopez on "Key Trends Shaping the Denim Market this Decade"

With a +18 years career in the fashion industry, Saul Lopez Silva has helped companies in Mexico and South America to understand how trend forecasting can give them a competitive advantage to succeed in the domestic and global markets. Saul has a master’s degree in Global Fashion Management from the Fashion Institute of Technology in New York, where he received a Bank of Mexico scholarship awarded to individuals committed to using their knowledge and expertise to help the Mexican fashion industry. Prior to his graduate studies in New York, Saul held a marketing position at a leading footwear brand in Mexico, where he planned and executed marketing and PR strategies for the company.