How does a suit signal Britishness? | Fashion City

How does a suit signal Britishness? Hellmut Feisenberger was a refugee from Nazi Germany who arrived in London in 1933. Due to the growing anti-semitism in Britain, he didn't want to be immediately recognisable as a German Jew, leaving him to feel like an outsider in his own clothes. Feisenberger decided to develop a new wardrobe, which is where he became a Moss Bros customer. Second hand clothes dealer Moses Moses founded a shop in Covent Garden in 1881, drawing on the expertise of the very best Savile Row tailors to cut really beautiful clothes... this was the beginning of Moss Bros. Moss Bros is one of the longest-surviving Jewish-founded firms in London fashion and has achieved longevity by embracing change and staying ahead of the shifts and turns of fashion production and consumption. Clothes are a really special way that we can feel like we are part of where we live and Moss Bros helped people to really believe that they could belong in British society.