Shiseido Tokyo Pride 2025｜Shiseido

Shiseido proudly returned to Tokyo Pride 2025 as a Silver Sponsor. This year, over 1,300 people visited our booth to experience our Personal B Color Diagnosis (R) and Skin Diagnostic services － thank you to everyone who stopped by. As we believe in making our support visible, we also joined the Pride Parade from Shibuya to Harajuku, walking with more than 140 LGBTQ+ employees and allies. Besides Tokyo, we participated in the Nagoya event in May, and we also plan to participate in the pride events in Osaka and Gunma, New York (United States), and Cologne (Germany). Committed to building a society where everyone can live as their authentic selves, we, at Shiseido, stand in solidarity with the LGBTQ+ community, both within and beyond our company.