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THEBE MAGUGU SS23 - "DISCARD THEORY" [The Documentary]
Description“Ive been rummaging through a lot of discarded clothing at Dunuza - an area in downtown Johannesburg where America & Europe dump a lot of second-hand, often soiled garments. It got me thinking about gloablisation’s effect on national identity - its not rare to see a local woman wearing a traditional shweshwe-fabric waMore
“Ive been rummaging through a lot of discarded clothing at Dunuza - an area in downtown Johannesburg where America & Europe dump a lot of second-hand, often soiled garments. It got me thinking about gloablisation’s effect on national identity - its not rare to see a local woman wearing a traditional shweshwe-fabric waxed wrap skirt paired with a promotional VODAPHONE polyester tee. This hybridity - an unintentional dialogue between ‘The West & The Rest’ - was the start point of this collection”.
The DISCARD THEORY documentary, which previews SS23, launches on the 29th of September at 18:30 C.E.T.
The DISCARD THEORY lookbook launches online on the 7th of October.
Production: The Social Shack
Director: Francesco "Franadilla" Mbele
Consultant: Declan Gibbon
Model: Ponahalo Mbele
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