Au jour le jour

As part of the Firenze Hometown of Fashion program, Thursday 19 June at 12noon, au jour le jour will present its first-ever Florence fashion show. The young, but already acclaimed brand, born from the fusion of the creative talents of Mirko Fontana and Diego Marquez, will present the garçon line at the Dogana. "We have been monitoring the development of the au jour le jour style and its growing international success for several seasons", says Lapo Cianchi, Pitti Immagine Director of Communications and Events. "The brand founded by Mirko Fontana and Diego Marquez presents a contemporary spirit with an always new and different "chic & fun" approach. It is totally Italian but with a strong cosmopolitan flair, and will present the men's collection for the first time as part of the Pitti Italics program. It is truly a pleasure to offer Mirko and Diego the extraordinary setting of Firenze Hometown of Fashion to show their unique creative concepts". "We were very happy to receive the invitation from Pitti", say Mirko Fontana and Diego Marquez, creative directors of au jour le jour, "that came at a very important moment in our careers. The first showing of the "au jour le jour garçon" in Italy, in Florence and in such a prestigious setting for men's fashions, is very important for the development of our project on the international stage. We strongly believe in this market segment, and after the debut of our women's collection on the Milan catwalks in February, we could