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GENTLE MONSTER BEIJING FLAGSHIP STORE - Gentle Monster 'SECRET APARTMENT'
DescriptionGENTLE MONSTER BEIJING FLAGSHIP STORE - Gentle Monster 'SECRET APARTMENT' 'Secret Neighbors' campaign brings the story of 3 characters to Gentle Monster's flagship store. Following the first theme of 'Secret Neighbors' campaign, ‘Secret Laundry’, Gentle Monster’s Beijing flagship store adapted the second theme, ‘SecrMore
GENTLE MONSTER BEIJING FLAGSHIP STORE - Gentle Monster 'SECRET APARTMENT'
'Secret Neighbors' campaign brings the story of 3 characters to Gentle Monster's flagship store.
Following the first theme of 'Secret Neighbors' campaign, ‘Secret Laundry’, Gentle Monster’s Beijing flagship store adapted the second theme, ‘Secret Apartment’.
'Secret Neighbors' is reinterpretation of space based on traces left behind by Tony Train, Eli Sebastian, and David Sakhai who criticized art scene through their works. Following David Sakhai’s ‘Secret Laundry’, traces leading to 'Secret Neighbors' can be found in Beijing flagship store ‘Secret Apartment’, the atelier of artist Tony Train who secluded himself from the society. Several objects displayed in Tony’s apartment are the keys to different secret rooms hidden around the area.
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