SAFW AW23 COLLECTIONS | HELON MELON

“We love what we do, and we do what we love” Founded by Helen Gibbs in 1995, Helon Melon was born out of an idea to service an industry that was limited in product design, style, fabric choice and innovation. In the early stages, fabrics were easily sourced from local suppliers who understood the need to supply product that was manufactured from natural fibres and fabrics that had surface interest. The first few decades were very much dedicated to homeware and lifestyle design with an extremely happy diversion into apparel. Helon Melon AW23 is all about the happy colours of Cape Town, executed in lightweight, compostable fabrics that allow the palette to express movement and joy. Helen Gibbs’ signature brand has grown from being a local supplier to being sold in many countries including Italy, Germany, and England at stores such as Selfridges and Beales of Manchester.