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Best SKIN CARE | Science & Not Marketing
Descriptionhttps://www.instagram.com/drdavinlim/ Instagram- for more SKIN CARE reviews https://www.realself.com/find/Austral... More before and after pictures, and real reviews on what I do BEST SKIN CARE – Science & not marketing The Ordinary is a new skin care line by the parent company Deciem. The former CEO and founder More
https://www.instagram.com/drdavinlim/ Instagram- for more SKIN CARE reviews
https://www.realself.com/find/Austral... More before and after pictures, and real reviews on what I do
BEST SKIN CARE – Science & not marketing
The Ordinary is a new skin care line by the parent company Deciem. The former CEO and founder Brandon Truaxe passed away last week aged 40. His death has been surrounded in mystery and conspiracy. I choose not to contemplate on how he left this earth but to celebrate his life- this man lived a life less than the ordinary – his life was extraordinary. He literally changed the face of cosmetics and skin care, speaking out against advertising and giving transparency to the aesthetic industry. He created an ethos behind his branding, giving patients ownership of their skin care. He made skin care a learning experience for clients, suppling ethical, honest products based upon science and not marketing. Brandon did away with fragrance, scents, fancy packaging and relied on word of mouth to market his skin care line. How successful was he? He went from zero in 2013 to 300 million in sale in 2018. Everyone in the skin care industry took notice of this computer programmer. Some even bough into his company. Estelle Lauder has a 28% share in the company and paid a whopping 50 million dollars.
His next move in 2019 was to break into disease specific states including rosacea and acne. The Ordinary was due to launch the Benzoyl Peroxide range – giving Proactive a run
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