hummel J x Master-Piece

East meets West in an exclusive collaboration between Danish sportswear brand hummel, Japanese design collective ROOTS&CO, and Japanese bag manufacturer Master-Piece. The result is a functional four-piece collection made for year-round use in urban settings with shifting weather conditions. DESIGNED IN JAPAN The collection merges two internationally recognized aesthetic directions – the functional Danish design and the urban, high-tech attitude of Japanese street fashion. With a distinct focus on activity and performance, water repellent material and reflective detailing on every piece ensure the collection can be used night and day, in all climates. Designed by the Tokyo-based design collective ROOTS&CO, the range features a jacket that turns into a vest, a new edition of the hummel Pernfors Power Play sneaker, and a bag. A print is inspired by the different wards of Tokyo and is created by Japanese illustrator Nowartt. An exclusive collection, only 150 jackets, 100 bags, and 400 pairs of sneakers have been made – in Japan. The collection releases worldwide in selected retailers from the 18th of December 2015. MODERN AESTHETICS Using a prime architectural example of Modernism as the universe for the accompanying imagery, the hummel J line is shot at Herlev Hospital in Copenhagen, Denmark. As a stunning example of the Modernist direction of Brutalism, where materials and details are seen on the exterior, the raw concrete and sharp lines add to the minimalist and urban fee