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Keith Hufnagel Talks About the HUF x IVI "The Standard" Sunglasses

May 15, 2013 · 9.5K views

In this video

Format
Interview
Category
Eyewear
Houses
HUFIvi
Materials & techniques
acetate

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DescriptionPro-skater and clothing line founder Keith Hufnagel and his brand HUF have collaborated with young premium eyewear brand IVI on a pair of exclusive sunglasses. The outcome is "The Standard", featuring an Italian hand-made acetate frame and Carl Zeiss Vision sun lenses, with the result being a casual and premium pair ofMore
Pro-skater and clothing line founder Keith Hufnagel and his brand HUF have collaborated with young premium eyewear brand IVI on a pair of exclusive sunglasses. The outcome is "The Standard", featuring an Italian hand-made acetate frame and Carl Zeiss Vision sun lenses, with the result being a casual and premium pair of sunglasses, available in overall three colorways. The sunglasses come nicely packaged bright green HUF box, similar to all HUF footwear. We sat down with Keith Hufnagel to talk about the collaboration and did a little tour with him to gift some of his friends with the new shades. We visit Van Styles, Giovanni Reda, Jon Buscemi and others.

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