“Indian fabrics and embroideries in various styles is only getting bigger” - Madhulika Damani

On this episode of Westside People, Madhulika Damani, Head of Indian Wear at Trent, takes us through her unlikely journey into fashion. She talks about her fascination with transforming a flat piece of fabric into gorgeous silhouettes for any shape and size as well as how the modern Indian woman inspired her to kick start the kurti revolution, mix & match and various other creative adventures that planted the seed that grew Indian wear at Westside. Shop the look: www.westside.com Follow Westside: https://www.instagram.com/westsidestores Listen now: https://open.spotify.com/episode/7KVDHO6TIbvo7kAjUz7aT4?si=2a28d4c287224c6a CREDITS: Guest: Madhulika Damani Executive Producer: Umashan Naidoo Creative Director: Liana Deboo Created by Westside This is a Maed in India production. Head of Production: Mae Mariyam Thomas Project Manager: Shaun Fanthome Recording Engineer: Kartik Kulkarni Sound Editor & Mix Engineer: Lakshman Parsuram Senior Producer: Ruchi Sawardekar Junior Producer: Jyoti Chaurasiya Director & Video Editor: Jishnu Guha Recorded at The Indian Audio Company