OUTSIDE CLOTHES BY JFG X NEW BALANCE

In 2021, Joe Freshgoods collaborated with New Balance on "Outside Clothes," which reflects on the summer days of his childhood and the early stages of defining fun. "Outside Clothes" was brought to life through a compelling short film that transformed storytelling in the streetwear and sneaker industries. The concept and design of the 990v3 blend Joe Freshgoods' memories of playing hard and being told he smelled like the outdoors. This experience highlights how being outside fuels his creativity.