Gap’s High Fashion Rebrand: Reinvention or Risky Business?

Why Gap Is Going Premium - With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet. Follow me on Twitch: https://www.twitch.tv/fashionroadman My E-Book: https://www.thefashionarchivemag.com/shop Patreon: https://www.patreon.com/fashionroadman Spotify: https://open.spotify.com/show/30khAeSML8vrmhrbCL86Ca Join My Fashion Discord: https://discord.gg/vW6vMz2eHq Website: https://www.thefashionarchivemag.com/ Social Media: https://linktr.ee/fashionroadman Join this channel to get access to perks: https://www.youtube.com/channel/UCVmPyrwjL0wepDhmvgzlOcA/join Donate To The Channel: https://monzo.me/odunayomichaelojo ___________________ MORE INFO A year and a half into its turnaround, Gap is undertaking its most ambitious project yet: a new label. On Thursday, the brand will launch the first full GapStudio collection, a premium line that aims to translate for the masses some of the red carpet energy Zac Posen has brought to the brand since his appointment as Gap Inc. creative director early last year. The 24 styles include bubble skirts, corset tops and other looks that are meant to feel more fashion-forward than Gap’s typical basics. At $80 to $250, they’ll be sold at a more upscale price point as well. In dipping a toe into the category above mass fashion, Gap is looking to compete with the likes of J.Crew, I