2000 - 2024: A race through the decades

Season 4: The TAG Heuer Formula 1 | In this episode, we race through the decades — from the acquisition of TAG Heuer by the LVMH Group in 2000 to a range of new design iterations and collaborations that saw the Formula 1 collection go from strength to strength. Image: TAG Heuer Formula 1, Reference CAH1113.BA0850 Show notes: 0:39 LVMH: A new vision for the future 1:59 Repositioning the brand 2:53 New challenges 3:32 2004: The Formula 1 collection returns 5:00 2007: upgrading the collection 5:48 2010: rebooting the collection 6:28 A range of collaborations 7:16 TAG Heuer x Kith 7:36 The future of the Formula 1 collection