Gucci #24HourAce | Marlon Rueberg

Creative director Marlon Rueberg’s work underlines the global nature of culture, fashion and travel. In his lush video for Gucci Ace, he takes us on a thrilling journey full of mystery, reminiscent of Bollywood films, with a cast including some of the Indian community from his home base of Milan. A train takes off—all aboard, thanks to your GG tickets. Let’s see where these characters take us. The star here is the Gucci Ace sneaker, glittering with bejeweled set of vivid red lips, a symbol of potential. Wherever Marlon goes, we should follow. It promises to never be boring. Text: Tatiana Berg Concept and direction: Marlon Rueberg Cinematography: Lorenzo Gironi Production and casting: Sofia Panato Cast: Oliviero Bifulco, Isabella Thoha, Roberta Pegoraro, Graziano Filippini Bollywood Dancer Group I by Maya Devi Maharani Indian Dance Group Bollywood Dancer Group II Anisha Dance Group / Scuola Marina Nour Grading; CHIMNEY Berlin Colorist: Florian Stärk Head of post production: Oona Eberle Post producer: Florian Zizmann Editing: Marlon Rueberg Prop designer: Michela Alquati Sound design: Fenster