Rebranding FC Barcelona

What does it take to rebrand a huge sports team? _GQ_ finds out. Join design expert Justin Thomas Kay as we look at the evolution of La Liga’s FC Barcelona logo, from their founding diamond logo to the current Barça shield hallmark that has stood the test of time. What are the key ingredients of FC Barcelona’s logo? What elements will be anchored in Justin’s modern rebranding? _GQ_ settles the score, as FC Barcelona get rebranded. #FCBarcelona #Barcelona #Football GQ Sports recommends: https://www.youtube.com/watch?v=iR1DhQGifbA https://www.youtube.com/watch?v=U1eFch20Cc8 https://www.youtube.com/watch?v=VgV3-1lHN6E Watch more from GQ Sports: https://www.youtube.com/watch?v=7inADKb6glU https://www.youtube.com/watch?v=UzpkxMHSu5w https://www.youtube.com/watch?v=FparkBaU164 ---------- Director: Cole Evelev Director of Photography: Eric Brouse Editor: Brady Jackson Talent: Justin Thomas Kay Producer: Camille Ramos Senior Producer: Lizzy Halberstadt Line Producer: Jen Santos Production Manager: James Pipitione Production Coordinator: Elizabeth Hymes Camera Operator: Carlos Araujo Gaffer: David Djaco Sound Mixer: Rebecca O'Neill Production Assistant: Erica Palmieri; Ashley Vidal Post Production Supervisor: Jess Dunn Post Production Coordinator: Stella Shortino Supervising Editor: Rob Lombardi Assistant Editor: Andy Morell With GQ Sports, the real action is off the field. Get an all-access pass to the world's coolest, most stylish athletes with