Tarun Tahiliani On His OTT Store Opening

Tarun Tahiliani unveils his first-ever OTT retail store at ARA Mall, Gurgaon, redefining luxury prêt with heritage-rich, modern separates. In this exclusive conversation with Grazia India, the celebrated designer explains the inspiration behind the store’s aesthetic, which mirrors his creative workspace: high ceilings, textured walls, and a warm, monochromatic palette. Every detail reflects his commitment to craftsmanship and effortless elegance, from handcrafted chikankari embroidery to contemporary silhouettes in luxurious fabrics. With a focus on versatility and timeless appeal, Tarun Tahiliani reimagines traditional draping into structured, easy-to-wear ensembles that cater to the modern Indian wardrobe. His latest collection features silk velvet jackets, fluid drapes, and intricately detailed separates, designed to be mixed, matched, and styled in multiple ways. Watch as he shares the vision behind the space, styling secrets, and the art of effortless dressing, proving that true luxury lies in the feel and fit of fabric, not extravagance. #graziafashion #Fashion #OTT #TarunTahiliani #Trending #luxury Follow Us On: - Facebook: https://www.facebook.com/GraziaIndia/ - Instagram: https://www.instagram.com/graziaindia/ - Twitter: https://twitter.com/graziaindia - Official Website: http://www.grazia.co.in/