Why Are Swiss Watches So Expensive? The Real Reasons | MR PORTER

You could buy a car for the price of one. You could also, in the right circumstances, pass it on to your grandchildren. But why exactly do fine Swiss watches cost what they cost? In this short animation, MR PORTER makes the case for the price tag — the hand-finishing, the in-house movements, the Vallée de Joux craftsmanship, the centuries of accumulated knowledge that separate a Swiss watch from a smartwatch. It's an answer worth knowing whether you're about to spend the money or simply curious what you'd be buying. Shop luxury watches on MR PORTER: https://www.mrporter.com/en-gb/mens/watches Discover more watch stories on MR PORTER: https://www.mrporter.com/en-gb/mens/watches Subscribe to MR PORTER on YouTube for more style, watches, food and culture: https://www.youtube.com/user/MRPORTER Connect with MR PORTER: Instagram: https://www.instagram.com/mrporter The Journal: https://www.mrporter.com/en-gb/journal