SHIATZY CHEN│夏姿．陳│Spring-Summer 2024 Collection 蜃縷 / Mirage

SHIATZY CHEN 夏姿・陳 2024 春夏形象大片，風格以慵懶與張力間展現品牌一脈的內涵與價值，透過當代框線詮釋海市蜃樓嶄新面貌。 此次2024春夏形象廣告，團隊移師於巴黎拍攝，再度邀請法國巴黎 代表性視覺藝術家 Nhu Xuan Hua 執導掌鏡，畫面瀰漫著東方嫣紫的神秘，卻也洋溢著西方的自由瀟灑，離奇、非現實風格，而正是Nhu Xuan Hua鏡頭下，對蜃縷完美的詮釋。 本季服裝於輪廓、於細節、於擺動，疊加出蜃龍之高雅風姿的曲線。以永續，蜃龍為核心，向大自然致敬。 The SHIATZY CHEN SS2024 Collection showcases a style between casual and tension, with sustainability as background and mirage dragons at its core, paying tribute to nature. The campaign for this season, team relocated to Paris for the shoot, once again inviting the iconic visual artist from Paris, France, Nhu Xuan Hua, to direct and capture the scenes. The imagery is suffused with the mysterious allure of the East, yet also brimming with the carefree spirit of the West, featuring a fantastical, non-realistic style that is perfectly interpreted through Nhu Xuan Hua's lens. This season's clothing overlays elegant and fluid curves reminiscent of mirage dragons, evident in silhouette, detail, and movement. The main focus lies on the 'hemp' series, symbolizing the leisurely romantic rhythm of the season and embodying the sustainable and ever-renewing power beneath the poetic charm of the East. #SHIATZYCHEN #夏姿陳 #SS2024 #campaign #womenswear #menswear