SIRIVANNAVARI x Wacoal #PrincessCollection2024

Every October, people around the world come together to raise awareness and fight against breast cancer. Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, Creative Director of SIRIVANNAVARI, recognized the importance of this cause. Breast cancer is the most common cancer found in women in Thailand and globally. To support this critical health issue, Her Majesty initiated the "Princess Collection" project in 2023. In collaboration with Wacoal, the Princess Collection annually launches limited-edition underwear and loungewear, aiming to promote women's health awareness and support breast cancer patients. Empowering women is a core value that SIRIVANNAVARI upholds. This year, proceeds from the collaborative underwear and loungewear will benefit three organizations: The Queen Sirikit Centre for Breast Cancer (QSCBC) at King Chulalongkorn Memorial Hospital, The Thai Red Cross Society, Kanjanabaramee Foundation, and The National Cancer Institute (NCI) of Thailand. The funds will be used to support cancer research and treatment initiatives benefiting the public. Additionally, proceeds from souvenir sales like t-shirts, polo shirts, tote bags, tumblers, and umbrellas will go to the Kanjanabaramee Foundation. Join us this month in giving back to the community with the Princess Collection 2024. #PrincessCollection2024 #SirivannavariXWacoal